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My story

About Kevin Penner

Technology founder, venue operator, software builder and marketer. Here's how that path led to Everybooking, and why I spend my time helping service businesses answer faster.

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Portrait of Kevin Penner

Four chapters

Technology

I founded Powerland Computers at 17.

That was 1986. At Powerland, I helped thousands of service businesses with technology solutions.

Xerox acquired Powerland Computers in 2022.

Hospitality

I've run Wilderness Edge since 1999.

I founded Wilderness Edge Retreat & Conference Centre in Pinawa, Manitoba, in 1999. Booking a group starts with questions: which dates are open, what the package includes, what the extras cost. I've lived the slow-quote problem myself.

We built our first venue booking system in 2001, then rebuilt it around online inquiries and booking between 2008 and 2012.

Software

I built Everybooking because I had the same problem.

I'm not approaching business owners from the outside and telling them how their business should work. I'm solving a problem I've had to solve myself.

Everybooking started with a simple question:

Why are business owners still spending hours preparing quotes that customers could generate themselves?

Everybooking is the answer I've been building since 2019.

Marketing

I run my marketing on the 1-Page Marketing Plan.

I worked with Allan Dib, author of The 1-Page Marketing Plan, for months, and he certified me as a 1-Page Marketing System consultant.

4.7 from 11,623 Amazon reviews of his book

It's the framework behind how I think about getting, keeping and serving customers.

Timeline

The milestones.

  1. 1986

    Founded Powerland Computers at age 17.

  2. 1999

    Founded Wilderness Edge Retreat & Conference Centre in Pinawa, Manitoba.

  3. 2001

    Built our first venue booking system.

  4. 2008–2012

    Rebuilt it around online inquiries and booking.

  5. 2019

    Founded Everybooking.

  6. 2022

    Powerland Computers, the company I founded, was acquired by Xerox.

  7. 2026

    Opened my agency to help service businesses.

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